Usine Media Consulting
Montreal, QC

Usine Media Consulting is a boutique media consultancy based in Montreal, led by Bill Roberts — a seasoned industry expert with over 40 years of experience across the media, technology, and entertainment sectors. Bill’s career spans leadership roles at industry giants like CTV, Avid, Autodesk, Adobe, and Unity, where he developed a deep expertise in corporate development, M&A, market sizing and validation, and product management, with a specialty in team and process building.

Bill is a recognized authority in Cloud Media solutions, AI and Generative AI applications, and the evolving marketing content supply chain. His extensive background also includes television production and post-production, providing a unique, end-to-end perspective on today's media ecosystem.

A graduate of Toronto Metropolitan University and a patent holder, Bill brings a blend of technical innovation and business acumen to every engagement. Roberts Media Consulting partners with organizations at every stage of growth — from startups to multinational enterprises — helping them navigate complex media landscapes, validate market opportunities, accelerate product development, and unlock new growth avenues through emerging technologies.

Email: Bill Roberts